Send Medicine
I was the Art Director for Greenpeace's "Send Medicine" campaign, leading the design of an eco-friendly medicine package that doubled as a mailable envelope. This design raised awareness about the environmental impact of improper medicine disposal and encouraged safe returns to pharmacies.
Awards
2016 ADSTAR - Crystal
Role
Art Director - Art Direction, Graphic Design, Illustration
Team
Jaehoon Kim - Art Director
U-Hwan Jo - Art Director
Haily Kim - Copy Writer
Jiyo Hong - Copy Writer
Yoonjeong Chae - Copy Writer
Yerim Heo - Motion Graphic
Jinhyung Ryu - Video Director
Challenge
Improper disposal of unused medicines contaminates the environment, affecting water, soil, and wildlife, with risks cycling back into the food chain. The goal was to raise awareness and encourage people to return medicines to pharmacies responsibly.
Solution
To address this, Greenpeace launched the "SEND MEDICINE" campaign, focusing on a creative, practical, and educational approach. The campaign leverages the common envelope, which is a familiar and readily available medium in Korea where prescriptions are often delivered. Here’s how the campaign was designed
